Dropshipping
Dropshipping is a fulfillment model where the retailer does not hold inventory. Instead, when a customer places an order, the retailer forwards it to a supplier or manufacturer who ships the product directly to the customer. The retailer earns the margin between its selling price and the supplier's price.
Understanding Dropshipping
Dropshipping has transformed retail by lowering the barrier to entry. A traditional retailer must invest in inventory before making a single sale: purchasing stock, renting warehouse space, and accepting the risk that products will not sell. Dropshipping eliminates these upfront costs. You list products, collect customer orders and payments, and pass the orders to suppliers who handle fulfillment. Your working capital is not tied up in inventory. The trade-offs are significant, however. Margins in dropshipping are typically lower because the supplier captures most of the value chain. You have limited control over product quality, packaging, and shipping speed since those are handled by the supplier. If the supplier makes an error or ships late, the customer blames you. Inventory visibility is also challenging: you may list a product as available only to learn the supplier is out of stock after the customer has already paid. Successful dropshipping businesses differentiate through curation, marketing, and customer service rather than product manufacturing. They build brands, create compelling product descriptions and photography, and handle customer communication and returns. Some use dropshipping to test new product categories before committing to holding inventory. In an ERP context, dropshipping requires specific workflow support. The system must route certain orders directly to supplier fulfillment rather than to the internal warehouse. Purchase orders and sales orders link together so tracking information flows from supplier to customer. Financial records must reflect the net margin rather than a simple buy-sell transaction.
How Yukti Handles This
Yukti supports dropshipping workflows where sales orders automatically generate purchase orders to designated suppliers. The system tracks supplier fulfillment status, passes shipping information to customers, and maintains accurate margin reporting across both stocked and dropshipped products.
Explore this featureRelated Terms
Supply Chain Management
Supply chain management (SCM) is the coordination and oversight of all activities involved in sourcing, procurement, production, and delivery of products from raw material suppliers through to end customers.
Pick Pack Ship
Pick, pack, and ship refers to the three-step warehouse fulfillment process for outbound orders.
SKU (Stock Keeping Unit)
A Stock Keeping Unit (SKU) is a unique alphanumeric identifier assigned to each distinct product or product variant in a company's inventory.
Quote-to-Cash
Quote-to-cash (QTC or Q2C) describes the end-to-end business process from creating a customer quote through order fulfillment to collecting payment.