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Customer Lifetime Value Calculator

Calculate the total revenue a customer generates over their relationship with your business. Compare against acquisition cost to measure marketing efficiency.

Input

The average amount a customer spends per transaction.

How many purchases a customer makes per year on average.

How long a customer stays active with your business.

Optional. Total cost to acquire a single customer (marketing, sales, etc.).

Results

Enter your customer data and click Calculate to see lifetime value metrics.

Yukti calculates CLV automatically from real transaction history, helping you focus on your most valuable customers.

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